About Us

About Brand

At MadMyth, we believe skincare shouldn't just treat—it should understand.
Rooted in a deep respect for Indian skin and its rich diversity, MadMyth is redefining
skincare for women who thrive under tropical sun, navigate urban environments, and
carry the strength and sensitivity of melanin-rich skin.
We develop high-performance rituals powered by science and inspired by tradi
tion—designed to meet the unique needs of Indian skin affected by pigmentation, climate stress, and pollution. Each formula is backed by cutting-edge dermatological research and enriched with sensorial, heritage-driven ingredients that deliver real results.
Our approach is holistic and intentional. We don’t chase trends—we honor biology, environment, and lifestyle to restore balance, resilience, and radiance to your skin. At MadMyth, skincare is more than a routine—it’s a ritual of self-respect, cultural relevance, and transformative care.

Brand Mission & Vision

Brand mission: MadMyth exists to reimagine skincare for Indian women by developing sci
ence-backed, high-performance formulations that authentically address melanin-rich
skin needs. We are on a mission to bridge the gap between dermatological research
and sensory luxury—creating rituals that honor the complexity of Indian skin while celebrating its natural radiance.
Our commitment extends beyond formulation to transformation: we empower every Indian woman to feel seen, supported, and confident in her unique skin journey.
Through our purposeful blend of proven science, premium ingredients, and time-honored rituals, we deliver results without compromising pleasure—because effective skincare should be an indulgent experience.
We stand at the intersection of innovation and tradition, addressing climate damage, pollution stress, and pigmentation concerns specific to our diverse subcontinent.
MadMyth is more than skincare—it's a movement that validates the beauty of Indian skin and provides the sophisticated solutions it deserves.

Brand Vision :
A future where every Indian woman has access to skincare that truly understands and
enhances her unique melanin-rich complexion.


Scientific Integrity: Dermatological research and clinically-proven formulations.


Cultural Authenticity: Honoring Indian beauty traditions while embracing innovation.


Sensory Excellence: Luxury experience in every application.


Inclusive Representation: Celebrating the diversity of Indian skin tones.


Sustainable Beauty: Responsible formulation and packaging practices.


Shop for our products

Brand Values

  • Tailored for Indian Skin :
    Our skin tends toward melanin-heavy pigmentation, post-acne marks, sun damage, and barrier sensitivity from pollution. MadMyth formulas directly address these realities.

  • Rooted + Researched : We use ingredients Indian skin knows and trusts—like saffron, licorice, manjistha—combined with actives like niacinamide, ceramides, hyaluronic acid, and tranexamic acid.

  • Built for Indian Climates :
    Our textures and actives are calibrated for heat, humidity, hard water, and sweat—not dry
    winters or central heating.

  • Sensory Self-Care :
    Floral-spice scents, silky textures, lightweight layers—designed for warm climates and skin
    that hates heaviness.

  • Minimal, Multi-Tasking.
    Mindful     :
    We make powerful but gentle products that multitask: cleanse without stripping, hydrate
    without greasiness, brighten without harshness.

  • Clean and Conscious :
    pH-balanced. No harsh foaming. No artificial fragrance. No alcohol. Just smart,
    skin-respecting formulas that Indian skin thrives on.
























Shop for Rituals

What Mad + Myth Means in Skincare

Mad = Bold Beauty Rituals
Mad is the rebel spirit—the untamed flame that refuses to dim. It’s raw, radiant
self-expression, unapologetic and fully alive.
Mad celebrates the truth of Indian skin: melanin-rich, beautifully pigmented,
sun-kissed, sometimes reactive—always powerful.
It rejects borrowed beauty ideals. Mad doesn’t ask for space—it commands it.
This is confidence without conformity.
A bold, sensorial ritual rooted in individuality, culture, and strength.
Mad is for those who dare to be seen—unfiltered and unforgettable.

Myth = Timeless Rituals, Feminine Power
Myth is memory made sacred—ancestral rituals once whispered by grandmothers,
now revived with reverence.
It is a quiet, unshakable strength. Feminine power that flows through stillness, soft
ness, and deep-rooted presence.
Myth honors the slow, the sacred, the soulful.
It’s not about perfection—it’s about returning to yourself.
More than skincare, it’s a daily devotion.
A sensory pause. A sacred becoming.


Brand manifesto

Made for Indian Skin—Not Imported Ideals

At MadMyth,

We don’t chase trends.
We challenge them.

Indian skin is not a derivative of global beauty standards—it is its own category.
It contends with intense sun, tropical humidity, hard water, urban pollution, and the deep biological imprint of melanin. It requires care that is both high-performance and deeply attuned. Yet most skincare on our shelves is formulated for skin types, climates, and ideals that don’t reflect our reality. Products built for colder climates, drier air, and different pigment profiles dominate the market—and our routines.


MadMyth changes the narrative.


We don’t follow a one-size-fits-all approach. We blend time-honored rituals with advanced dermatological science—crafted specifically for Indian skin and its lived realities,
Pigmentation, Barrier damage, Sensitivity, Acne scarring, Tanning, Dullness, Dehydration.

These aren’t flaws—they’re signals. And we listen.

We cleanse without over-stripping.

We treat without irritation.

We hydrate without congestion.


Every ingredient, texture, and pH level is calibrated to work in harmony with melanin-rich, climate-exposed skin.
This isn’t skincare imported from another world.
It’s skincare rooted in yours.
Skin that’s seen, understood, and celebrated.


That’s our myth. Now go create yours